After our work on St. Hubert’s, Treasury Wine Estates approached BoldInc. for a refresh on its sub-brand, The Stag.

The brand was in the midst of bolstering its sustainability mission by partnering with Airseed, an Australian environmental start-up and redesigning their packaging with more environmentally friendly materials. With an ambition to use 100% recycled paper, soy-based inks and a lighter glass bottle, I refreshed the labels across the range and built a brand world to match their mission “for the wild.” The redesign brought a natural warmth and sense of pride to the brand’s commitment to the wild.