A freshwater aquaculture brand for sustainably farmed Murray Cod.
Aquna is a sustainable aquaculture company based in New South Wales. After they began selling their pond-grown fish, the texture and taste of the cod spoke for itself. Aquna became a brand used by many restaurants, chefs and sought out in markets. Focused on a nose-to-tail philosophy and inspired by the likes of Australian chef’s such as Josh Niland, Aquna has constantly been thinking of new production innovations when it comes to their sustainably-farmed fish. Aquna Gold, Murray Cod Caviar was their first line extension and subsequent step into the luxury market.
Services: Packaging, Art Direction, Photography Retouching
Aquna already had an existing brand built around their Murray Cod fillets. For Aquna Gold they wanted to dress up their brand with luxurious print finishes and establish themselves in curated, importer food shops like Simon Johnson and David Jones.
Credits: Completed at: BoldInc., Creative Director: Steve Smith,