I am a designer and art director specializing in branding and packaging, with deep expertise in brand strategy and positioning.

I love to find the deeper meaning behind brands, distilling abstract ideas into clear concepts that guide creative decisions — from creating new-to-world brands to refining heritage brands with decades of history.

I’ve worked across food, beverage, beauty, healthcare and technology. In both large agencies and boutique studios, I've art directed photoshoots, pitched campaigns, and executed tons of ideas from concepts to artwork. I’m a lover of beautifully rendered typography, deconstructing and reconstructing brands, and crafting the finer details.

Some bits and pieces from the latest projects: